AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps Performance in the Middle East, Q2 2025
Explore the performance trends of the leading personal finance apps in the Middle East during Q2 2025, as reported by Sensor Tower.
In the second quarter of 2025, the top personal finance budgeting and planning applications on a unified platform showcased varied performances in the Middle East. Here are the highlights based on Sensor Tower's data.
Splitwise saw a steady increase in weekly revenue, peaking at approximately $3.6K in early June. Downloads fluctuated, reaching 6.3K in early June, while active users showed a decline from 102.4K to 85.2K over the quarter.
YNAB experienced a gradual rise in revenue, with a peak of $2.5K in the first week of June. Downloads remained relatively stable, with a slight increase to 346 in late May. Active users consistently hovered around 1.1K towards the end of the quarter.
Drahim: Manage & Grow Finances reported a significant spike in downloads, hitting 26.9K mid-June. Revenue peaked at $3.8K in April, while active users saw an increase, reaching 113.1K by late May.
Wallet - Daily Budget & Profit maintained stable revenue, peaking at $1.9K in late May. Downloads varied slightly, ending the quarter at 1.7K, and active users showed a slight increase towards the end of June, reaching 8.6K.
FamilyBiz - כסף ביטוח פנסיה observed a peak in revenue of $1.8K in mid-May, while downloads saw a decline, ending at 168 by the end of June. Active users remained relatively stable, closing at 6.4K.
For more detailed insights, visit Sensor Tower's platform to explore further data on these applications.
